Greening your business is not only good for the environment, it can boost sales.

Consumers are becoming increasingly educated about the environmental impact of human activity. A global survey in 2014 indicated that 55% of consumers are willing to pay higher prices for goods and services from companies that have environmentally-friendly business practices. A similar study in 2013 by Cone Communications stated “71% of Americans consider the environment when they shop, up from 66% in 2008”.

By incorporating eco-friendly practices into your business you are helping the bottom line as well as the environment. Keep in mind that your efforts to “green” your business practices must be genuine if you advertise them as such. Consumers have a tendency to punish businesses if they feel they have been misled by false claims of sustainability (known as greenwashing”).

Learn how to “green” your business and win customers with these tips.